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“We are all in the potential business. That is the lens through which we should see the world.

There is always one more grain of wheat that can be produced, one more second that can be shaved off a task, one more life that can be saved in the face of risk, one less input that creates one more output…this is the challenge for each of us. In this opening keynote, Hexagon President and CEO Ola Rollén explores the shape of potential and how this transformational change is redefining the limitless possibility for growth, productivity, quality, safety and profitability.

This is the shape of potential. This is shaping smart change.”