The Greatest Stories Ever Told: Hexagon kicks off annual global conference HxGN LIVE

Last night at the MGM Grand in Las Vegas, Hexagon raised the curtain on HxGN LIVE, our annual international conference. The conference, now in its third year, has become the premier annual event for our global network of brands, and everyone looks forward to it with great anticipation. And   yesterday’s happenings clearly indicate the eager crowd of attendees will not be disappointed in everything this week has to offer.

Although technically a three-peat, in one particular aspect, this year’s conference is a first and it’s reflected in the name change. Last year, it was Hexagon 2012, this year, it is HxGN LIVE. “LIVE” is the key word here – this is a chance to get up close and personal with the Hexagon brands. All the great stories, products, solutions and people that breathe life into our company are gathered in this place for an incredible experience that comes together only once a year.


And not only is the conference happening in the MGM Grand convention center, but some of the most popular activity also will take place online via video streaming starting today. Anyone not attending the event – and even those who are – will be able to watch what’s happening online on their desktop or any mobile device. Packaged as HxGN LIVE TV, we’re conquering the Internet this year to tell our stories to the world, and it promises to be a wonderful experience.

Truly Global

Looking around the MGM Grand convention center last night, it was just stupendous. There are approximately 3,500 people attending from over 70 countries around the world, and energy was at an all-time high. Even those who made long flights across thousands of miles were upbeat and excited.

It was amazing to hear all the different languages being spoken amid the hustle and bustle of activity. When you look around and see a crowd of people representing different countries and cultures and know that each of them somehow brings a part of their world to Hexagon and what we do, you realize what it means to truly be a global company.

In The Zone

The conference kicked off last night with a welcome reception that featured the premiere of The Zone, HxGN LIVE’s technology expo, but private user group meetings and training sessions took place earlier in the day.

As always, this metropolis of innovation was a great hit. It gave attendees a first-hand experience of our dynamic solutions and important technology trends in a fun and casual setting that also allowed them to relax and enjoy the company of colleagues, friends and new acquaintances.

And housed in the centre of The Zone, was The Hub, our synergy focal point. The Hub showcased the ground-breaking synergy solutions formed from combining the greatest strengths of the Hexagon brands.

Mobile Apps

The conference offers two apps that attendees seem to enjoy.

A great and really helpful mobile app for the conference, HxGN LIVE 2013 is a one-stop shop for all things related to the event. It provides instant access to sessions, speakers, personal agendas, attendee news feeds, Zone information, networking opportunities and more.

The Hub featured the Augmented Reality iOS mobile app that is pretty cool. The app lets you augment your view of specific images with virtual computer-generated animations, visuals and sounds when you look at them through your iPhone or iPad. Attendees experienced our H2O Solution, Smart Assembly, Smart City and Mars Rover concepts through the eyes of AR.

All in all, we’re off to a good start. It’s time to jump into the conference full swing and see what great stories unfold.

We are moving forward with our vision to solve tomorrow’s challenges today – that’s shaping change.


Kim Henderson
Marketing Communications Manager
Hexagon AB

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