India Geospatial Forum is the leading industry conference in the South Asian Association for Regional Cooperation (SAARC), and we couldn’t think of a better event at which to launch a restructured Hexagon brand in the region.
At the conference, we represented a united front, with Hexagon prominently displayed and supported by its brand – Hexagon Geospatial, Intergraph®, and Leica Geosystems (distributed by Elcome Technologies in India, a wholly owned subsidiary of Leica Geosystems). Just take a look at our booth to see the visual impact we made.
GeoMax, also a Hexagon brand, was right around the corner from us, providing an inside look at their comprehensive portfolio of integrated instruments for the surveying, mapping and construction industries.
To showcase our end-to-end geospatial solution, the booth was designed to reflect integration between the brands that are a one-stop-shop for customers. Keeping the conference audience in mind, we focused on four (out of many) industries we serve – natural resources management, land and cadastral mapping, utilities, infrastructure and construction.
As you hopefully know by now, Hexagon Geospatial is the newest member of the Hexagon family – a new business unit that focuses on core geospatial technology stacked within Intergraph’s vertical market solutions (read more). Hexagon Geospatial’s product launches – especially the free crowdsourcing citizen app and Mobile Alert– were star attractions and tough competition for other products throughout the show. Leica Geosystems launched their Leica Nova MS50, the world’s first multi-station that combines every significant measuring technology in one device – this instrument will further help customers in India to integrate laser scanning with survey data to collect more accurate and useable geospatial information for their applications.
Aibotix, a manufacturer of intelligent multicopter systems for high-efficiency aerial applications recently acquired by Hexagon, showcased the Aibotix X6 Hexacopter by flying it above the booths!
Hexagon had its presence felt throughout the conference, with Juergen Dold (President, Hexagon Geosystems), Brad Skelton (CTO, Hexagon Geospatial), Ajay Seth (President, Hexagon India), Rolf Schaeppi (Director Geospatial Solution, Leica Geosystems) and me leading keynotes, CIO Forums and strategic meetings.
All-in-all, it was a great experience to integrate all brands and stand united. We hope to see you next year too!
Standing united while demonstrating new innovative technology – that’s shaping smart change.
Vice President, Hexagon India