Southeast Asia: Promising Outlook for the Geospatial Industry

“Southeast Asia has a population of 500 million. GDP growth rates are above the global trend. The middle classes are growing. The demand for sophisticated products will increase. Naturally, we will see growth in this region. I believe that we will contribute strongly to the Hexagon Geosystems story as we go forward.” – Matthew Smith, APAC President – Hexagon Geosystems

Marina Bay Sands, Singapore. The Survey community was abuzz with details from the recently concluded 13th South East Asian Survey Congress. The congress is a biennial event that gathers together all members of the ASEAN Federation of Land Surveying and Geomatics (ASEAN FLAG). Over time it has evolved to be a platform for government, industry and academia to discuss opportunities and challenges of geospatial data creation, maintenance and management across the region. This year’s theme was, “Expanding the Geospatial Future.”

Leica Geosystems Asia Pacific was front and centre in all the activities during the four-day congress. The exhibition booth featured the past, present and future of the geospatial industry. A crowd favourite was the antique showcase that was pivotal in Leica Geosystems’ history. Thomas Tang, APAC Business Director explained, “The T2 was first produced in 1921 and designed by the famous Heinrich Wild. He is the founder of our company, Wild-Heerbrugg. This instrument was the predecessor of all our Leica Geosystems theodolite and total stations.” A wall beside the early instruments showed all the product milestones, from the 1920s until the present, in the development of precision instruments; testament that Leica Geosystems has always been the leading innovator in the measuring industry.

The booth also showcased the products launched this year, namely: Leica ScanStation P40, Leica DISTO S910, Leica Zeno 20 and Listech Neo – the next generation geospatial software. The Be Captivated area was the central focus of the booth. The latest product release showed the new Leica Nova MS60 MultiStation; Leica Viva TS16 Total Station; Leica CS20 Field Controller; Leica CS35 tablet and Leica Captivate, with office solutions featuring engaging software, precise hardware and trusted service to all our valued clients. The new Leica CS20 even received an honourable mention in the prestigious Red Dot Awards. It is currently on display in the Red Dot Design Museum Singapore. All the instruments displayed in the booth were demonstration-ready and visitors were able to experience the functions and features of each product – all except the Swiss drone, a large UAV that lay atop the booth but still made a huge impact with its flickering LED lights. During coffee breaks delegates were drawn to the buzzing sound created by the flying Aibot X6, which was hovering at a safe distance for the amusement of the audience.

The Congress featured technical sessions from Leica Geosystems’ very own Rolf Schaeppi, Ken Smillie, Neil Ashcroft, Andrej Mocicka, Shien-Kwun Leong, Edward Toh and Alec Yeung. David Dixon, TPS Business Director, flew in from Switzerland to talk about Be Captivated. The HDS Team, led by Kevin Cordeiro, provided training during the second day of the exhibition. Lastly, the #BeCaptivatedSEA campaign, a six-country technology roadshow, culminated during the Congress with more than 45 attendees on the third day.

An added bonus was the presence of HxGN TV that covered all the excitement of the event and was able to interview Leica Geosystems’ employees, dealers and customers. Rebecca Foo, the HxGN TV host asked APAC President, Matthew Smith, “What more can we expect from your team?” Matthew answered, “More captivated customers.”

Now that’s shaping smart change.

 

Regards,

Geraldine Santos

Technical Marketing Executive

Leica Geosystems

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